Creating printables can be overwhelming. There are so many graphic design programs out there, and they can be confusing and intimidating.
When I decided to start designing printables, I remember not knowing where to begin. It was only through a lot of trial-and-error combined with countless hours of research and watching tutorials that I put all of the pieces together and was able to create simple workflows.
I know it's a common dilemma for bloggers. One of the questions I most often receive is how I create the printables that I share on my blog. These bloggers are exactly where I was when I began- they want to create something beautiful to share with their readers, but they just don't know where to begin! This sparked an idea...
I would create a resource which walks you step-by-step thorough creating and sharing printables effectively to grow your blog!
How to Create Printables was born.
I created the course that I wish had existed when I started out. I am so excited and proud to share it with you today. Make sure to read on to learn more!
A printable is a digital design that can be downloaded and printed at home. Blog readers love printables! In my 2015 reader survey a whopping 85% of over 1200 respondents said that if they had to choose one thing to see more of on my blog, they would want more free printables. If my readers love printables that much, it's safe to say that yours will too!
Okay, but how can I actually use printables to grow my blog?
I'm so happy you asked, because this course shows you exactly how:
1. Planning & Inspiration: Look at your top evergreen blog posts, gather inspiration, and plan your design using basic design concepts.
2. Gathering Your Digital Supplies: Use your own artwork to create a printable, create a digital illustration in Adobe Illustrator, and explore some sources for pre-made digital graphics. We also go over the licensing and etiquette of these programs.
3. Designing a Printable: Bring everything together and create a series of printables. These tutorials walk you through step-by-step creating a printable in PicMonkey, Adobe Illustrator, Photoshop, and more! You also learn how you can add text fields to your printables so your readers can add their own wording.
4. Sharing and Promoting Your Printable: Craft a perfect blog post with SEO-friendly images, add your printable to a blog post for a basic download, then bring it up a level by collecting email addresses in exchange for the printable. Schedule out social media shares and craft a perfect pinnable graphic to promote your printable.
5. Selling Your Printable: Explore the pros and cons of some popular platforms you can use to sell printables or other digital products. We also cover some considerations such as taxes and hiring help for technical support and customer service.
I walk you through the process of planning, designing, sharing, and potentially selling your digital creations.
I will bring you right into some of the most popular graphic design programs and demystify the design process. I will show you how to create printables from beginning to end, and how to set up workflows and use some of my favorite time-saving tricks.
What's a course about printables without some printables? These assignments correspond to the discussion in the video and help you plan, organize, and understand the various steps of the design process.
I know there's probably a lot running through your mind, but here's something important that I want to share with you: I credit printables as the number one contributor to the growth of my blog. I want to put some of your fears to rest and show you why I believe they are so important.
"I'm not good with technology, and those graphic design programs look too complicated for me."
While programs like Adobe Illustrator can be intimidating at first, they are actually really intuitive and user-friendly once you get to know your way around a bit. The key is to nail down a basic workflow at first and learn to use only the tools that will aid you in being able to create a printable. I can show you how to do this, along with some fun tricks that will save time and maximize productivity. Once you begin to get comfortable, I know you will feel confident in exploring and using these programs to their potential.
"It seems crazy to spend money on these programs and the course when I'm planning to share these printables for free."
Free printables are an investment in your blog. High-quality free printables draw in a large number of pageviews and subscribers. On a very simple level, if you monetize your blog, pageviews bring in ad revenue. By following the system I outline in the course, you can bring an even greater value to your blog: building a relationship with a subscriber. Not only do happy and loyal subscribers keep coming back for more of your blog -that's even more pageviews- but more importantly you've built up a great relationship. They know and trust that you create incredible things already, so when it comes time to sell a digital product, you will have a confident customer.
"I already have too many blogging-related tasks. I don't have time to take a course or make printables."
The great thing about this course is that it was created on the Teachable platform, and you can take it at your own pace. It will keep track of where you left off, and you will be able to go backward in the course to review at any time.
I also assure you that it is worthwhile to make the time to learn and then to create printables. All of my posts with free printables are among my top posts, and I've spoken to many blogging friends who have found the same thing. If you maximize the potential of those posts by converting the pageviews to subscribers, you're well on your way to building a thriving community of readers.
"Even if I create these printables, what do I do with them next?"
I know the tech side of printables can be confusing for a lot of people. In the course I walk you through setting up a basic post with a download and then more advanced methods, such as collecting an email address in exchange for the printable. I also show you the best practices for getting the post out into the world, so that you can get it in front of as many eyes as possible.
Why is it so worthwhile? The chart below shows my number of email subscribers before and after I began to implement the system that I share in the course.
Notice June 2016? That's when I began to set up my new strategy. I have been so happy with my growth since then, and I think you can see why!
In this course I show you exactly what I did, which will save you the months of stagnant numbers that I experienced.
Nina Hendrick is a self-taught designer who founded her blog and company in 2010 under the name Enchanting Details. Today, Nina Hendrick Design Company, LLC is a thriving business and successful blog that covers a wide range of topics, including interior design, graphic design, organizing, and celebrations. Nina loves helping other women create a happy life and home through planning, organizing, simplifying, and decorating. Nina is an online contributor for Better Homes and Gardens. She has had the honor of her work being featured by Better Homes and Gardens Magazine, Country Living, Elle Decor, House Beautiful, Today.com, DIY Network, The Huffington Post, Yahoo, and many more!
Her best accomplishments by far are her three young children; Logan, Cooper, and Lyla. In her “down time”, she can often be found tackling a renovation project with her husband Mack in their 1980s fixer-upper. As a family, the Hendricks love to visit their lake cabin in New Hampshire and play on the beach with their golden retriever Lucy. In those rare moments of quiet time, Nina can be found with a good book, cozy blanket, and a warm mug of coffee.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course and any future updates for as long as you'd like.
What is the format of this course?
The course is a combination of videos and printable assignments. Some of the videos are slideshows with voiceover, the tutorials are screencasts with voiceover, and some of the videos are a combination of both!
How do I access the videos and assignments of the course?
This course is available through the Teachable platform. After enrollment, you will receive an email with your login credentials and instructions to begin!
Why should I pay for a course on printables when I plan to give them away for free?
I encourage you to look at this course and printables in general as an investment. You may be planning to give printables away for free initially, but you will receive advertising revenue from the pageviews they bring in (and trust me, they bring in pageviews!). Through the strategies in this course, you will also be building a valuable relationship with your subscribers that will eventually pay you back abundantly.
Can't I just find the information you share for free?
That was how I learned years ago, and I can promise you that it's not easy or quick to find all of the things I teach in this course. I've gathered as much as I possibly can on the subject of creating printables in one place, and go through it all step-by-step.
I have a question you haven't mentioned.
If there's something here I didn't include, please email me at: hello (at) ninahendrick (dot) com and I will be happy to help you!
Here's some food for thought.
Before I began sharing and selling printables:
Since I began sharing and selling printables:
Bottom line: Printables make your people happy, which makes you happy. They will help you to grow your blog, which ultimately leads to more income. Everyone wins!